In 2016 I was honored to serve as the first “Godfather” for the Refiners, a group of foreign startups partaking in a new acceleration program in San Francisco. As Godfather, I serve as a mentor and resource to help entrepreneurs shape and optimize their companies to be successful beyond their country of origin. In this case, many of the companies were French hoping to expand to the U.S. and around the world. The Refiners is an interesting take on startup…
CMO by Adobe: Asia Emerges As Hotbed For Innovation Centres
âCMOs build bridges between brands and customers, giving purpose to internal transformation while demonstrating to the rest of the C-suite the ROI in doing so,â Solis said.
While CMOs donât typically lead R&D efforts, they are at the forefront of digital transformation and driving CX initiatives to compete for connected customers.
âInnovation centres connect to outside ecosystems and introduce new value by solving problems and creating opportunities. Thereâs still a lot to learn, but whatâs clear is that no one solution is enough,â Solis said. âCompanies must continue to invest in pilots that help teach stakeholders through trial and error how to compete differently.â
CMSWire’s DX Summit: Tahzoo Digital Artist Captures a Unique View of the Conference
Less iteration, more innovation. Itâs time to transform and take big risks and not just iterate all the time, Adamski-Torres learned from the presentation by Brian Solis, principal analyst at Altimeter, a Prophet company.
CX Starts with Understanding Today’s Customer Experience, Then Designing Them To Be Amazing and Integrated
The following discussion represents Part 2 of my conversation with Loyalty360 CEO and CMO Mark Johnson. In this last part of the series, Change Starts with You Altimeter Groupâs Principal Analyst Brian Solis is dedicated to creating change within brands and bringing customer experience into the spotlight. The first step, Solis told Loyalty360 in a recent discussion, is to define the CX problem and use that to guide solutions. More specifically, he challenged businesses to rethink what CX really means across the…
KPS Digital Marketing: Social Media Marketing 2016
Brian Solis is a “Top 100 Social Media Marketing Influencer” in 2016, according to Buzzsomo.
Science of Digital Marketing: The Top 100 Influencers of 2016
According to the Science of Digital Marketing, Brian Solis is a top 100 influencer with over 270K followers.
The Globe and Mail: Handling crises in an era of distrust
Disruptive trends to guard against (or take advantage of)
Social media analyst Brian Solis recently outlined 26 disruptive trends for the remainder of the decade…
The New Brand… Goodbye sharing economy… Digital detox
It’s Time to Change How Companies Perceive Customer Experience (CX)
Last year, I spent time with Mark Johnson, CEO and CMO of Loyalty360, to discuss all things Customer Experience (CX). The conversation was so rich, it resulted into a two-part series exclusively for the Loyalty360 community. Now however, I’ve been given the green light to share the conversation (parts 1 and 2) with you here. Part 1 – This is the Year of Customer Experience If you ask 100 executives what customer experience means to them, you would likely get 100 different answers. The need to…
CMO by Adobe: What CMOs Must Nail In 2017 To Succeed In The âExperience Businessâ
So, strategically, what does that mean for CMOs? To find out, we turned to our network of top marketers and analysts, as we have done since 2011, and posed this yearâs question: Digital transformation and becoming a “customer experience business” is clearly the future for marketing. What is the one thing CMOs must get right in 2017 to make that happen?
Customer experience is just thatâwhat customers actually experience. CMOs must act less like âexecutivesâ or âmarketersâ to design meaningful, shareable, and unforgettable experiences in every moment of truth.
âBrian Solis
Huffington Post: Business Books Recommended as Last-Minute Gifts
According to Brian Solis, not only are most businesses failing at the customer experience, but they are failing by design. As an analyst and anthropologist, he has researched the problem and offers an interesting and credible perspective. His book, X: The Experience When Business Meets Design, not only details why some companies kick ass in the experience department but also explains how the key to their success is understanding their customers on multiple levels. He outlines how customer experience is the new differentiator and how every business can make meaningful changes.
