Studying the impact of innovation on business and society

ContactMonkey: The Best Marketing Blogs

ContactMonkey: The Best Marketing Blogs

ContactMonkey scoured the web and handpicked 10 of the best marketing blogs to follow as you get ready to tackle 2017…
#10. Brian Solis is an award-winning author, blogger and speaker. And while a lot of people in this industry claim to be experts, not all of them have a combined social media following of over half a million people. Solis’ outstanding blog is a must-read and is regularly ranked as one of the world’s leading marketing and business blogs.

The Christian Science Monitor: Twitter bans ‘pharma bro’ Martin Shkreli for harassing journalist

The Christian Science Monitor: Twitter bans ‘pharma bro’ Martin Shkreli for harassing journalist

Social media, especially around election time, has a tendency to become an “ugly soapbox” for people of all political leanings, Brian Solis, principal analyst at the research firm Altimeter Group, told CIO: “It brings out the darker side of digital introverts in that we are willing to say anything … without logically thinking about its impact on what’s reality and what people will think about us beyond this election.”

Twitter in particular, which does not require users to use a real name or photo and allows any user to tag any other user in a tweet, has allowed those wishing to spread racist, sexist, or anti-Semitic messages to more easily attract the attention of high-profile figures.

CNET: Forget home rentals, Airbnb wants to be your travel agent

CNET: Forget home rentals, Airbnb wants to be your travel agent

Airbnb is also offering “social impact experiences,” hosted by nonprofits, in which all proceeds from the activity go to the nonprofits without Airbnb taking a cut. Initially, “experiences” will be available in 12 cities: Detroit, London, Paris, Nairobi, Havana, San Francisco, Cape Town, Florence, Miami, Seoul, Tokyo and Los Angeles. But Airbnb plans to add more than 50 cities in the next year.

“Dominant hoteliers such as Marriott, Hilton and Hyatt built their reputations on ensuring that guests could expect consistently, predictable experiences anywhere in the world, but connected consumers now want the opposite of that,” said Brian Solis, principal analyst for Altimeter Group. “As much as Airbnb commercialized personal space, the real play was to get to the root of what consumers really want…experiences.”

Skift: Airbus Wants Airlines to Radically Rethink the Passenger Experience

Skift: Airbus Wants Airlines to Radically Rethink the Passenger Experience

Even if this idea never comes to market, it won’t necessarily be a failure, said Brian Solis, principal analyst at Altimeter Group and an expert on corporate innovation. Airbus, he noted, is one of many corporations that has set up a Silicon Valley outpost in hopes its California-based employees can “sort of breathe the air and drink the water to create new products.”

Sometimes the innovation centers do not not produce viable products, and the corporation still benefits, Solis said.

TwentyThree: Brian Solis, Altimeter Group [Video]

TwentyThree: Brian Solis, Altimeter Group [Video]

“Digital transformation is one of those terms that is open to interpretation. So, if you’re in IT, it’s about modernizing the infrastructure –moving to the cloud, changing operations, apps, and processes– to accommodate how to do business in a digital economy. If you’re in Marketing, it’s about understanding the new customer and investing in customer experience. If you’re in Service or Support, it’s looking at optimizing loyalty or CRM. But it’s actually all these things, right? I think this is where digital transformation has its greatest promise…”

Sharing a Personal Story – A Rare Glimpse into What Inspires Me and How  I Got Here

Sharing a Personal Story – A Rare Glimpse into What Inspires Me and How I Got Here

Believe it or not, I’m a private person. I know it seems ironic. After all, I was one of the early group that worked to bring social media to the forefront in the early 2000s. But, I still tend to not share personal information online. I do however, share my work freely with everyone in the hopes of creating a community of betterment in business, government and society. There are rare occasions however when I do open up to share stories that…

The Next Silicon Valley: Asia to overtake US and Europe in innovation centers

The Next Silicon Valley: Asia to overtake US and Europe in innovation centers

by The Next Silicon Valley Asia has for the first time overtaken Europe in its number of innovation centers built and operated, with the region now host to nearly a third (29%) of all such centers globally. So strong is Asia’s growth that it could soon overtake the US as the biggest hub of innovation centers, if it continues to grow at the same rate […] “Innovation centers are corporate attempts at thwarting digital disruption. And companies seeking to out-maneuver…

What’s Trending — Strengthen Your Resolve in 2017

What’s Trending — Strengthen Your Resolve in 2017

It’s Time to Change How Companies Perceive Customer Experience (CX)

What’s Trending in Marketing This Week:

As the author of X: The Experience When Business Meets Design, Brian Solis is one of the industry’s leading experts on customer experience. This lengthy interview explores the expanding role customer experience will play in the future of marketing.

4 Keys to Designing New Customer Experiences

4 Keys to Designing New Customer Experiences

On a cold and rainy day in Minneapolis before year’s end, I joined my Prophet colleagues at Le Meridien Chambers where we hosted a breakfast of brand champions. It was the second time this year that I was invited to speak to some of the city’s (and the country’s) most prominent companies and this time I had even more new research and ideas to share. During the two hours that we were together, I presented findings from “The 6 Stages of Digital…

Fintech5Podcast: Brian Solis, Digital Anthropologist, Episode 223 [Podcast]

Fintech5Podcast: Brian Solis, Digital Anthropologist, Episode 223 [Podcast]

“Where to start with Brian…” – I’m sure that’s a phrase his parents have used many times over the years. Brian Solis is a global standard bearer for the digital age. He is a successful company founder, a bestselling author, an outstanding interviewer…, has been recognized as the top blogger globally not once but twice, is one of the most sought after speakers in the world; I think you get the point.

Brian’s day job, if there is such a thing, is as the principal analyst at Altimeter Group focusing on digital strategy. He focuses on the intersection points of digital and people to determine what effects social media and technology have on individuals and businesses to drive digital strategies and engagements.

And he is a really nice guy.

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