In this Slideshare from World Travel Market 2016–a leading global event for the travel industry–Brian Solis looks at the impact of digital transformation on the future of travel, tourism, and hospitality.
Solvis Consulting: Brian Solis’ Digital Change Agent Manifesto
This recent article from Solvis Consulting looks at Brian Solis’ influential publication on digital transformation, The Digital Change Agent Manifesto.
Experiences Become Brands and Great Brands Become Experiences
These days, it seems that IÂ travel to events overseas more than in the United States. While many companies around the world believe they are behind U.S. companies, I can say that from first hand experience, any company pursuing the future of customer experience, innovation, and brand is ahead of the game…regardless of where it’s based. When I receive an invitation to present, it exemplifies, at least to me, that those attending the event are keen on learning about how to…
This is a Time for New Leadership – Building Bridges Between People Who Think Differently
At the end or beginning of each year, smart folks ask other smart folks to contribute their thoughts about the year ahead. Then everyone promotes their participation and the host benefits from a landslide of new traffic and followers. I usually don’t participate. But my friend Tom Goodwin had a different take on the assemblage idea. He asked, “what’s the one thing you learned in 2016?” He had me at “learned.” The post is now live at Forbes but I wanted to…
Forbes: The Top 20 Influencers Of CMOs
The top influencers of CMOs are a combination of C-level executives, authors, and professional speakers. The methods used to create impact vary across the influencers. As Carter Hostelley, CEO of Leadtail indicates, there are four general paths that top influencers use: 1) leverage insight gained from their position (e.g., @BrianSolis is a principal analyst at a Prophet company), 2) leverage domain expertise about a specific topic…, 3) create and curate compelling content…, and 4) build influence through engaging everyone…. Typically, the most influential use some combination of these different approaches.
Huffington Post: Self-Driving Cars Are The Future
Brian Solis published a slide show on the state of autonomous vehicles as of today, where he cites analyst predictions that by 2021 self-driving cars will be at stage 5…
âRight now the most expensive house sold in San Francisco in 2016 belongs to Kyle Vogt, a 30-year-old co-founder of Cruise, an autonomous technology startup recently acquired by GM. The reality is that Detroit was sleeping at the wheel and startups all around the world started to not only dream about science fiction, but turn the future of self-driving cars into fiction today.â
The Drum: How to build brand relevance in the connected economy
The move from the industrial revolution to globalisation 3.0 has been a wake-up call to those brands needing and wanting to adapt to this new era â the era of the customer. Brian Solis, principal analyst at Altimeter Group, stated that âover 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010â
Axero: How an Intranet will Strengthen Your Social Business Strategy
In their book, The Evolution of Social Business: Six Stages of Social Business Transformation, Charlene Li and Brian Solis surveyed 700 social media professionals and executives. They discovered that 34% of businesses surveyed felt that their social strategy was connected to business outcomes. The authors recognized that there are two kinds of social strategies: a social media strategy and a social business strategy.
A social media strategy enables a company to plan out the channels, platforms, and tactics used for publishing, listening, and engagement.
Guatevision : Brian Solis en el encuentro Think Digital Today
Nacido en California, EE.UU., Brian Solis es analista digital, escritor, antropĂłlogo y futurista, ademĂĄs de uno de los oradores mĂĄs reconocidos en todo el mundo.
Ha estudiado los efectos de las tecnologĂas emergentes de los negocios y la sociedad, y sus investigaciones y libros ayudan a los ejecutivos o a la gente comĂșn a entender mejor la relaciĂłn entre la evoluciĂłn de la tecnologĂa y su impacto en la vida cotidiana.
Solis ha escrito activamente sobre tecnologĂa de punta, los modelos de negocio emergentes y el nuevo marketing desde mediados de los años 90, con el fin de documentar el impacto de los medios de comunicaciĂłn, el comercio y la cultura en el futuro.
Vivienne K Neale Digital: Get To Know Your iCustomer
In the wise words of Brian Solis â our favourite thought leader in Digital who we interviewed in November â âin a post-PC era, mobile is no longer a strategy or technology; itâs a lifestyleâ.
He is so right. We canât ignore the fact that consumers are now using mobile more than ever to engage with brands and make purchases. In his latest eBook, âMobile is Eating the Worldâ, Brian emphasises just how engaged mobile consumers have become. For instance, did you know that they spend on average 177 minutes on their phone every day? Their phones are their first go-to resource; the shiny toys that they love to use whenever possible. And the more they use them, the more they learn about mobile technology, actively or intuitively.