At f8 2017, Facebook aims to become your social network for reality, augmented reality and virtual reality…really. In the heart of Silicon Valley, Facebook once again hosted its highly-anticipated developer conference, which, for the record, appeals to anyone who follows, designs for, or uses the world’s largest social network. Drawing an estimated 4,000 attendees from all around the world, Facebook’s news blurred the line between reality and virtual reality and human and robot engagement for users in their personal and…
CBC News: Uber at Crossroads, Brian Solis Warns of Trouble Ahead
In a recent CBC News article on the rideshare app’s ongoing troubles, Brian Solis declares Uber’s brand ‘is at a crossroads.’
Culture is Either the Roadblock or Highway to Innovation – We Need Leadership not Management
After studying customer experience, digital transformation and innovation for so many years, I’ve found that the next big thing in business (r)evolution is culture. The other most interesting thing I’ve learned is that while businesses are readying or investing in change, the definition of meaningful culture is elusive or inconsequential. Yet, company culture is either the number one catalyst or inhibitor to progress. Culture needs a champion. As Peter Drucker once famously said, “Culture eats strategy for breakfast…” Like most aspects in business, management…
CIO from IDG: Why tech companies are uniting to fight Trump’s immigration ban
As a leader in the tech industry, Brian Solis opposes Trump administration’s immigration ban, stating, “Mr. Trump’s incredibly ignorant ban on human beings who reside in different parts of the world impacts scale and expansion of innovative companies not just in Silicon Valley, but in every technology hotspot around the United States of America.”
Post & Parcel: The Golden Shot
Pitney Bowes Software Vice President for Continental Europe, Marc Hirtz, writes about the print industry’s golden opportunity, its time of digital transformation, which Brian Solis defines as ‘the realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy.’
MarketingTech: It’s time for influence to evolve — Welcome to Influence 2.0
As influencer marketing evolves, Brian Solis continues to analyse the data, evaluate the current practice and predict its evolution. He says, “Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents. Marketers must reimagine their role as a central driver of organisational change, output, and impact by connecting with customers in more genuine and useful ways and channels they trust and value.”
TeleTech: Solving for X — Why the Future of Business is Experiential
For this executive strategy journal, Brian Solis explains why companies must shift from product-centric strategies to cultivating outstanding experiences to remain competitive.
The Financial Brand: Building a Better Experience in Banking
Brian Solis is a highly sought after authority on customer experience. As a prominent industry leader, he was invited to be a featured guest author on the future of financial experiences for The Financial Brand.
Vivienne K Neale Digital: Thought Leaders Definitely Worth Following on Twitter
Brian Solis, “There are thought leaders and then there are those who are exceptional at personal branding. There’s a difference. I was once asked what it took to be a thought leader; I answered, simply to have ideas or a perspective that are not only different but also provocative, inspiring, motivating or actionable. Being a thought leader is a title others give you, you earn it. It’s not something you bestow upon yourself.”
CMO by Adobe: Does Your Customer Journey Cater To Mobile Customers?
As an industry leader, Brian Solis was invited to write for CMO by Adobe on a customer’s micro-moments in mobile marketing. He says, “Don’t miss the moments that matter. We don’t just live in a mobile-first world; to engage consumers and drive growth, marketers need to now design for mobile-only engagement scenarios.”
