Career marketer and cartoonist Tom Fishburne quotes Brian Solis on designing for mobile first, “While mobile is often referred to as the second screen, the reality is that smartphones are really the first screen among connected consumers. It’s always within reach. And, it is the first place consumers go to communicate, research, and share…”
Forbes: Mind The Gap — Where User Experiences Go To Die
Humans are capable of turning simple digital experiences into disasters, partially because only 54% of companies map out their entire customer journey, according to Brian Solis’ latest report, “The 2016 State of Digital Transformation.”
ZDNet: Eight obstacles to overcome in your digital transformation journey
As you go to digitize your business, Brian Solis points out that legacy systems and a lack of digital literacy continue to be a challenge for most enterprises, Almost every aspect of how a company does business today is built on the premise of how businesses worked in the last hundred years.”
Brian Solis Offers Best Practices for Delivering Micro Moments on Cisco’s Connected Futures Site
Solis is featured and quoted throughout Kevin Delaney’s article “Defying Demographics: Today’s Hyperconnected Consumer ‘Generation’” on Cisco’s Connected Futures site. Solis is introduced into the piece defining his concept of Generation C: ““Generation C is a concept I developed to categorize this new connected customer.” Unlike traditional demographic groups, Solis explains, Gen C is “psychographic” — defined not by age, geography, or income, but by behavior. That is, digital behavior. Its members could include your precocious pre-teen or your…
Customer Experience Should Be Designed For And Measured By What Customer’s Actually Experience
Customer experience (CX) is the new black and it is, for all intents and purposes, the catalyst for accelerated and purposeful digital transformation. In my research however, I find that customer experience is not truly a customer-first initiative. It is in many cases relegated to enterprise-first approaches to improve customer flow from an infrastructure perspective. It’s not necessarily something I’m calling out as a problem. Optimizing customer journeys is indeed necessary. But, it is not a means to an end. It is…
Why the future of corporate marketing may hang on the personal brand
Guest post by Mark W. Schaefer (@markwschaefer) I hate the term “personal branding.” And yet, personal branding may be the salvation of corporate marketing. Allow me to explain today why both statements are true! For the past few years I’ve been immersed in the world of personal branding as I wrote my new book KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. I started the process by exploring what the experts thought it meant…
Why tech companies are uniting to fight Trump’s immigration ban
In February 2017, My good friend Matt Kapko of CIO asked a few tech pundits, “Why tech companies are uniting to fight Trump’s immigration ban?” The result was published here. A group of 127 technology companies, including Apple, Facebook, Google, LinkedIn, Microsoft, Snap and Twitter, filed an amicus brief (official friend-of-the-court brief) in the pending lawsuits opposing the administration’s executive order. Per the filing, the heavy hitting tech consortium attested that immigration is core to technology innovation. “Immigrants make many…
10 Things Modern Digital Commerce Players are Doing To Thrive and Survive
The future of commerce is already unfolding. Even though everyone says, “yes we know the world is changing,” I don’t believe that executives have shifted their thinking or belief system to change how they make decisions to compete differently. The challenge is that many decision-makers are caught in a state of “future shock,” stuck in the past and unable to move in ways that matter to an incessantly evolving market. Why? Because they still operate in an ecosystem that prioritizes quarter-to-quarter performance while…
Customer Experience is the New Marketing and Customer Experiences are the New Brand
My friends Rob Cottingham, Gerard Francis Corbett and I have had some fun lately. One way to gain perspective on our modern reality is to do so through humor. So when a several big brands in the beverage, transportation, banking and airline industries were suddenly in the global media hot seat, we had a laugh and productive conversations behind the scenes. As a result, we set out to build upon these unfortunate opportunities with a couple of pithy but poignant cartoons hoping to spark a bigger dialogue….
The Travel Vertical: Cool Tools– The Conversation Prism for Social Media
Described as the “standard illustration for all things social media,” the Conversation Prism, conceived by Brian Solis and designed by JESS3, is a “visual map of the social media landscape” that shows that “social media is not a fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest.”
