“Your brand, reputation and the perception of your work is or will be separated by what you create and what people experience and share. That divide is where your work begins.”
Telangana Today: Paradigm shift for Public Relations
Brian Solis coined the phrase PR 2.0 way back in the 1990s, but its use is of recent origin.
Tech.co: Google’s Waymo Offers Phoenix Residents a Chance to Try Self-Driving Car
In the latest report The State of Autonomous Vehicles, by Brian Solis, Principal Analyst at Altimeter, says there are over 22 automakers and 34 hardware/software companies helping to develop self-driving cars.
From Future Shock to Future Proof: Digital Transformation is not a Prescription, It’s a Mission
When I set out to research digital transformation several years ago, I did so with the belief that there was more to the story than technology, IT and modernization. Yet, the name itself implies that change is focused on or prioritizes all things digital. But there’s more to the story than how CMOs or CIOs are deploying modern platforms to better engage customers and employees. The story I set out to uncover was that of the people behind change. To…
Diginomica: Culture begats creativity – a gapingvoid perspective
Gapingvoid and Brian Solis have a new schtick about the business of creativity. As with most things that gapingvoid churns out, 10 reasons your culture is failing and new insights on how to fix it is highly accessible and entertaining as they tap into the zeitgeist around creativity, culture and the perceived need for change.
Manager Magazin: Die ganz groĂźe Zetsche-Show
Der erste Besuch von Daimler-CEO Dieter Zetsche auf der SXSW-Konferenz in Texas beginnt ĂĽber den Wolken – und endet in StrauĂźenlederstiefeln. Danach lässt sich Zetsche einen Car2Go-Mercedes vorfĂĽhren, bevor er mit Kawasaki Essen geht. Am Tisch sitzen unter anderem Supernerd Robert Scoble und Analyst Brian Solis.
EE Times: Welcome to the Age of Continuous Innovation
Futurist Brian Solis points out that digital transformation is as much a story about technology as it is about how technology is changing people and their behaviors, preferences, and values.
Persistent: “A Truthful Narrative, Not Fairytales” The Role of Personas and Journey Maps in Digital Transformation
Digital transformation guru Brian Solis recently published a great pointer to embracing the role of the customer journey map, and how critical it is to achieving the best possible customer experience and loyalty over time with his “4 Keys to Designing New Customer Experiences.”
Huffpost: What the YouTube Ad Boycott Tells Us?
Brands like AT&T are boycotting YouTube and Google for featuring their ads alongside hate speech and other questionable content. “When it comes to digital transformation, we’re just not as far along as we think we are,” points out Brian Solis.
The Tech Blog Writer: The Race to 2021 – The State of Autonomous Vehicles and a Who’s Who of Industry Drivers
In this podcast by tech columnist Neil C Hughes, Brian Solis talks about tracking the evolution of the autonomous industry.
