Studying the impact of innovation on business and society

Why Disruptive Technology is Hijacking Your Customers

Why Disruptive Technology is Hijacking Your Customers

Disruptive technology is not just a commodity anymore; it has become a necessity. I recently met with Rilke Thomsen of Sleeknote to talk about how disruptive technology is shaping customer behaviors, preferences and expectations. Our conversation turned into a short but interesting three-part audio series that I wanted to share with you here. What is disruptive technology? Disruptive technology is something that comes along early on and has the potential to disrupt markets, behavior, and processes models. According to Brian, there are three…

Marketoonist: Designing for mobile

Marketoonist: Designing for mobile

Career marketer and cartoonist Tom Fishburne quotes Brian Solis on designing for mobile first, “While mobile is often referred to as the second screen, the reality is that smartphones are really the first screen among connected consumers. It’s always within reach. And, it is the first place consumers go to communicate, research, and share…”

Brian Solis Offers Best Practices for Delivering Micro Moments on Cisco’s Connected Futures Site

Brian Solis Offers Best Practices for Delivering Micro Moments on Cisco’s Connected Futures Site

  Solis is featured and quoted throughout Kevin Delaney’s article “Defying Demographics: Today’s Hyperconnected Consumer ‘Generation’” on Cisco’s Connected Futures site. Solis is introduced into the piece defining his concept of Generation C: ““Generation C is a concept I developed to categorize this new connected customer.” Unlike traditional demographic groups, Solis explains, Gen C is “psychographic” — defined not by age, geography, or income, but by behavior. That is, digital behavior. Its members could include your precocious pre-teen or your…

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