Studying the impact of innovation on business and society

Marketoonist: Designing for mobile

Marketoonist: Designing for mobile

Career marketer and cartoonist Tom Fishburne quotes Brian Solis on designing for mobile first, “While mobile is often referred to as the second screen, the reality is that smartphones are really the first screen among connected consumers. It’s always within reach. And, it is the first place consumers go to communicate, research, and share…”

Brian Solis Offers Best Practices for Delivering Micro Moments on Cisco’s Connected Futures Site

Brian Solis Offers Best Practices for Delivering Micro Moments on Cisco’s Connected Futures Site

  Solis is featured and quoted throughout Kevin Delaney’s article “Defying Demographics: Today’s Hyperconnected Consumer ‘Generation’” on Cisco’s Connected Futures site. Solis is introduced into the piece defining his concept of Generation C: ““Generation C is a concept I developed to categorize this new connected customer.” Unlike traditional demographic groups, Solis explains, Gen C is “psychographic” — defined not by age, geography, or income, but by behavior. That is, digital behavior. Its members could include your precocious pre-teen or your…

Customer Experience Should Be Designed For And Measured By What Customer’s Actually Experience

Customer Experience Should Be Designed For And Measured By What Customer’s Actually Experience

Customer experience (CX) is the new black and it is, for all intents and purposes, the catalyst for accelerated and purposeful digital transformation. In my research however, I find that customer experience is not truly a customer-first initiative. It is in many cases relegated to enterprise-first approaches to improve customer flow from an infrastructure perspective. It’s not necessarily something I’m calling out as a problem. Optimizing customer journeys is indeed necessary. But, it is not a means to an end. It is…

Why the future of corporate marketing may hang on the personal brand

Why the future of corporate marketing may hang on the personal brand

Guest post by Mark W. Schaefer (@markwschaefer) I hate the term “personal branding.” And yet, personal branding may be the salvation of corporate marketing. Allow me to explain today why both statements are true! For the past few years I’ve been immersed in the world of personal branding as I wrote my new book KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. I started the process by exploring what the experts thought it meant…

Why tech companies are uniting to fight Trump’s immigration ban

Why tech companies are uniting to fight Trump’s immigration ban

In February 2017, My good friend Matt Kapko of CIO asked a few tech pundits, “Why tech companies are uniting to fight Trump’s immigration ban?” The result was published here. A group of 127 technology companies, including Apple, Facebook, Google, LinkedIn, Microsoft, Snap and Twitter, filed an amicus brief (official friend-of-the-court brief) in the pending lawsuits opposing the administration’s executive order. Per the filing, the heavy hitting tech consortium attested that immigration is core to technology innovation. “Immigrants make many…

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