Futurist Brian Solis points out that digital transformation is as much a story about technology as it is about how technology is changing people and their behaviors, preferences, and values.
Persistent: “A Truthful Narrative, Not Fairytales” The Role of Personas and Journey Maps in Digital Transformation
Digital transformation guru Brian Solis recently published a great pointer to embracing the role of the customer journey map, and how critical it is to achieving the best possible customer experience and loyalty over time with his “4 Keys to Designing New Customer Experiences.”
Huffpost: What the YouTube Ad Boycott Tells Us?
Brands like AT&T are boycotting YouTube and Google for featuring their ads alongside hate speech and other questionable content. “When it comes to digital transformation, we’re just not as far along as we think we are,” points out Brian Solis.
The Tech Blog Writer: The Race to 2021 – The State of Autonomous Vehicles and a Who’s Who of Industry Drivers
In this podcast by tech columnist Neil C Hughes, Brian Solis talks about tracking the evolution of the autonomous industry.
Enhancing Customer Experience With Wearable Tech
Guest post by Blake Morgan (@blakemichellem), Customer Experience Futurist, Keynote Speaker, Author of the new book, More Is More In X: The Experience When Business Meets Design, author Brian Solis talks about how Disney created its MagicBand—an all-in-one device that connects users with their vacation options—embedded with technology that allows customers to make purchases without a credit card or cash, get in and out of the park, review and optimize wait times, book FastPass, open their hotel room door, make dinner reservations, and…
W2O Group: Content is King, but Experience is Everything
We are a product of our experiences. Brian Solis speaks at the Precommerce Summit at SXSW 2017 saying that “to many consumers, a magazine is a broken iPad.”
fusedlogic podcast: Brian Solis- Digital Analyst, Author, Speaker
Brian Solis appears on the fusedlogic podcast to talk about adaptive business strategy.
Moving Beyond Demographics: Today’s Hyperconnected ‘Generation C’
Several years ago as I was writing The End of Business as Usual, I researched how the customer journey was evolving. Specifically, I studied how traditional touch points compared to digital touch points and more so, how customers were hacking their way to desired outcomes. Along the way, I found that when it comes to “digital customers,” alignment in behaviors and preferences spanned generations beyond traditional demographics. At the time, I referenced this group of hyperconnected customers “Generation C” where…
Would you make a decision to join or leave a company based on how you work?
Did you know that employees and employee prospects judge the immediate and long-term potential of a company by their reliance on desktop phones? To some it makes total sense. Why would any company have tethered devices to talk to someone else? Don’t we have mobile devices and apps for that? Besides, I’m always on the go. On the other hand, some might wonder as to why we would be having this conversation at all. Of course there are desktop phones!…
Innovation Begins with a Shift in Perspective; It’s Personal
The team at Ode Management asked me to introductory video for their audience of event planners, speaker bureaus and agents. The topic was innovation and my mission was to keep it casual and brief, with a target length of two minutes. I guess I was too excited. On my first take, I overshot that goal by 10 minutes and needed to re-record it. However, I couldn’t bring myself to delete this though! Instead, I wanted to share it with you here. This video was meant…
