CMO by Adobe looks at Brian Solis’ “State Of Digital Transformation” report. Solis writes, “What we are finding is that when you interview companies, they claim they are farther along on their digital transformation journey than they really are. We’re seeing companies of all shapes and sizes that believe because they are investing in technology that they are advanced or mature. But digital transformation is just as much about change management as it is about technology.”
Onalytica: Interview with Brian Solis on Digital Transformation and his personal influences
In this September 2017 interview with Onalytica, Brian Solis gives his thoughts on Digital Transformation and who personally influences him. “The biggest influencers in my life are the people that are part of my research within the organisation who are sharing their stories about change, how they’re fighting in the company, how they’re struggling, what keeps them getting up every morning and those are my real influencers and they are the reason why I continue my work.”
Small Business Trends: Brian Solis Discusses the Evolution of Customer Experience at NextCon17
At NextCon17 conference, Brian Solis explained why disruption has given us so many new tech trends and “so many new things to learn.” “The foundation of business is so dated, we need to unlearn [what we know] in order to do things differently.”
Listpedia: Brian Solis earns spot on a list of top 100 digital transformation experts
Brian Solis has been included in a top 100 list of Digital Transformation experts.
Why Your Brand Needs Vidcon and the Rise of Creator Influence and Trust
For the last three years, I’ve made it a point to attend Vidcon, even if that meant missing the prestigious Cannes Lions. Why? Because the roots of shifting consumer behavior, trust and influence are evident to those paying attention. For those who are tracking what’s next, the future of entertainment and engagement is taking shape online and live in Anaheim every summer. Thousands upon thousands of young adults, children and supportive parents convene upon Vidcon every year in the hopes…
Marketing Directo: Brian Solis on the New 4 P’s of Marketing
This recent article from Marketing Directo recaps The Future of Advertising 2017, an international advertising conference which took place on September 28 in the Dominican Republic. The article highlights a keynote speech by Brian Solis, in which he outlined the new ‘4 P’s’ of marketing: People, purpose, promise and personalization.
Customer Experience is Defined by the Experience Customer’s Have, Remember and Share
The funny thing about customer experience is that, for all of its good intentions, it is a bit ironic. Many businesses talk about the importance of customer experience (CX). At the same time, many are prioritizing investments in new technologies and touchpoints to improve engagement. But, when asked about their understanding of modern customer behaviors, expectations, preferences and which experiences in their life they love and don’t love…you get crickets. All too often, customer experience doesn’t really start with the…
Revoo: Brian Solis, digital analyst, speaker, and author talks to Richard Anson (podcast)
In this podcast, Brian spoke about online/offline mergers and acquisitions, why removing beers from the office can be a fatal move, digital transformation, the right mindset for effective disruption, and more.
Falcon.io: Why You Need to Stop Doing “Influencer Marketing” – an exclusive interview with Brian Solis
Solis is not only an expert on influencer marketing, he is also an influencer himself – making him uniquely qualified to discuss the shortcomings of today’s influencer marketing tactics.
American Marketing Association: Brian Solis Discusses The End of Retail as We Know It
Solis’ advice to marketers is simple: “Integrate [experience] so that it’s complementary and additive to delivering that experience that you designed in the first place,” he says. “Brand becomes the experience.”
The light bulb wasn’t the result of better 
Thr
