Brandweek has run my latest post discussing the role of social networks in framing and portraying your online persona. Excerpt: Social networks are becoming the very mechanisms for connecting with people, ideas, brands, news and information. But thinking of social networks as a personal playground will only come back to haunt you and any company you work with in the future. Facebook is the most legitimate and productive social network for business professionals on the Web today. This isn’t a…
The Wall Street Journal Recommends Now is Gone
Co-Author, and very good friend, Geoff Livingston, emailed with great news. Now is Gone is listed in The Wall Street Journal as a resource for businesses looking to understand and embrace Social Media as an extension to their corporate marketing initiatives. Congratulations Geoff…I think we’re truly contributing something very useful to the community. At the very least, and ideally, it’s all we hoped for…to be regarded by those we want to help as a resource for them. Thank you to…
Cultural Voyeurism and Social Media
Sociology – The study of human social behavior, especially the study of the origins, organization, institutions, and development of human society. About a year ago, I wrote an article entitled “Social Media is About Sociology and not Technology.” The recognition of people versus the tools is now more critical than ever. Although, it still isn’t necessarily embodied in many of the words and work shared by fellow Social Media Marketers. Less talk, more learning and action are required. There’s no…
How Should I Read This? Is This the Future of Social Media Marketing?
Dear Brain solis, (Yes, notice the typo. I’m a smart guy, but I haven’t flirted with changing my name yet.) XXXX provides holistic and synergistic blend of traditional online marketing and emerging social media based buzz marketing (wait, is that one sentence? And, is this a new category, Emerging Social Media Based Buzz Marketing?!), to help its clients derive maximum value from their marketing dollars. For example, our understanding of the key words for any client will be useful not…
Keep on Rocking in the Free World – Why I Blog
For the past year 18 months, I’ve been part of the Social Media Collective, a group of forward-thinkers sharing their thoughts, ideas, vision and observations on the rapidly evolving New Media and Social Media landscapes. The community is simply called, SocialMediaToday and it’s a tremendous resource for veterans and emerging professionals alike. Co-Founders Jerry Bowles of Enterprise Web 2.0 and Robin Fray Carey of Carey Publishing Group have done a wonderful job of aggregating great voices into one action-packed place…
Sarah Lacy on Sarah Lacy and the Infamous SXSW Mark Zuckerberg Keynote
I spent time with Sarah Lacy and we talked about… I’m sure you heard about the infamous Mark Zuckerberg SXSW keynote hosted by well known author, Business Week columnist and Yahoo TechTicker host Sarah Lacy. Just in case you haven’t, let’s just say that some of the audience wasn’t supportive of the casual, conversational format or her style of engaging Zuckerberg in public. From the get go, many believe that this interview was destined to fail. The angst and…
New ebook: Customer Service, The Art of Listening and Engagement Through Social Media
Engaging with and empowering your customers as an extension of your marketing efforts isn’t new. However, in the era of Social Media, there are new tools and philosophies to more effectively listen and engage with customers and in turn, cultivate a more significant community, enhance your brand, build relationships, and hopefully create evangelists along the way. Participation is marketing. Intention is everything. Actions speak louder than words. Don’t get me wrong. This isn’t about spam or doing what marketing seems…
IABC, SNCR Take Lead in Standardization of Social Media Release
Today, along with Shel Holtz, Chris Heuer, Todd Defren, Shannon Whitley, and the Society of New Communications Research (SNCR), we are officially announcing that the IABC will take a leadership role in the Social Media Release Workgroup. Through cooperation with IABC and SNCR, the Workgroup receives an incredible boost in resources and visibility to help define real world standards and provide usable and helpful resources for PR professionals to understand the intentions and role of SMRs and how to create…
Gary Vaynerchuk Puts the Social in Social Media
Shot at SXSW08 If there’s one person who personifies the words, “Internet Rock Star” or “Internet Famous,” there’s no need to look any further than Gary Vaynerchuk, host of WineLibraryTV. Gary is the epitome of the old adage, “If I can do it, anyone can do it.” Vaynerchuck’s passion, dedication, and perseverance has given way to success that has yet to reveal it’s full potential. He’s moving on up… The Web is fertile ground for those who can transcend its…
Learn, Discuss, Debate The Social Media Press Release Live on March 4, 2008
There is certainly no shortage of discussions related to the Social Media Release. It’s like that old saying. For every one person who speaks up, you can bet that it represents a greater collective of sentiment within the public. So, for every post or article on the Social Media Release, you can bet that there are countless PR veterans, emerging professionals, and students are who are intrigued, confused, supportive, or against the notion of a new platform for sharing, distributing,…
