The crossroads of traditional PR and Social Media is on an inevitable path to a very public boiling point. In the realm of Social Media, conversations are king. As much as we talk about how to participate in Social Media, it doesn’t mean a thing if we don’t take a few steps back and remember that regardless of the technology, meaningful conversations are about respect and relationships. And, I should also point out that the most rewarding dialog has always…
PR 2.0 Makes the Advertising Age Power150 List
There are many blog rank lists out there, but this is one that only seems to gain greater relevance as each day passes. Kudos to Todd Andrlik for starting the Power150 list where he tracks the most influential marketing blogs covering advertising, new marketing and PR. The list has made Advertising Age, aka Ad Age, and PR 2.0 is among some of the best and brightest. Looks like we could use some additional Technorati and Bloglines points though. Nonetheless, it’s…
Facebook is the Online Hub for Connected Professionals
As part of the new media regime, strategically participating in Social Media is not only critical to the evolution of PR, it is necessary in order to effectively communicate with the people that can help you extend the conversations that matter to your business. Where do you start? How do you jump in? It all starts with listening and watching, and eventually, participation becomes clear. I too will do my part to help you identify the networks and strategies necessary…
Marketwire Acquires PRNN – But is This Really Social Media?
Social Media is the new gold rush and traditional PR services are scrambling to stay relevant as new tools, channels, and experts are forcing a long overdue renaissance. Nowadays, the word “social” is getting tossed around by anyone and everyone as if it was a golden adjective with huge dividends for instantly inflating personal expertise and credibility – regardless of whether or not they truly understand and practice social media. And unfortunately, it’s bound to only get more polluted as…
Tangler Introduces Embeddable Forums to Spark Global Conversations
What if the comments section in important blogs or popular discussion forums were portable and accessible from various sites and blogs across the Web, but still synchronized the conversation so that everyone could participate in one global discussion? Imagine the implications and benefits that such a network could have on any social media strategy and public relations campaign. Well, Tangler is enabling the idea of portable, global conversations across the web, similar to the way YouTube videos are displayed in…
Social Media Manifesto Translated into Russian
The Future of Communications – A Manifesto for Integrating Social Media into Marketing is now available in Russian. Thanks to Yuri Aksyonov for the translation. You can find it at PRweb. For those of you looking for the English version, click here. Stay tuned for additional languages!
Top iPhone Applications for PR and Marketing Professionals
The iPhone is gaining traction as not only the must have gadget of the year, but also as an effective tool for mobile professionals. Rather than continue gushing about a device that I am forced to love, I will continue to post new stories when I find new ways to justify its value beyond a killer iPod with phone and Web functionality. Since Apple has refused to offer an SDK (software development kit), I have been somewhat reluctant to believe…
Office 2.0 Conference To Prove iPhone is Business Ready – All Attendees Get One
When Steve Jobs introduced the iPhone at Macworld earlier this year he immediately justified its position as a smarter, revolutionary phone for those who wanted the next generation multimedia and communications experience without worry of whether or not it was a legitimate business tool. Indeed it’s revolutionary. It will inspire change in not only the mobile industry, but in anything that runs an OS. The iPhone changed the game. As an iPhone user who was initially disappointed with the lack…
Office 2.0 Conference: Mobility & Productivity
Ismael Ghalimi invited me to be part of the Office 2.0 team and I was more than happy to jump onboard. Ismael is a visionary and is helping to change the way companies think about next generation office applications and workflow. I’ve been deeply immersed in the Office 2.0 landscape, experimenting and documenting my experience with new and emerging technology and tools. I’m joining two reigning authorities on the subject, Marc Orchant and Oliver Starr, on the Mobility & Productivity…
iPhone for Dummies, 48 Hours with an iPhone
The iPhone is considered to be one of the most successful product launches in history. Although I’ve heard some incredibly, almost unbelievably gushing praise of the iPhone, I opted not to buy one while documenting the mania of iLines at the Palo Alto and San Francisco stores. But then a series of interesting events unfolded, as if I almost subconsciously set them in motion in order to justify the purchase of an iPhone. Last week, while loading the car, I…
