I’m happy to announce an updated version of my ebook, “The Art and Science of Blogger Relations” is now available on Docstoc. For all of you Kindle enthusiasts, it is also available in Amazon’s Kindle Store. The methodologies and tactics required for effective blogger relations will shatter everything you were taught or thought you know about traditional PR. Part “un” common sense, part market expert, part enthusiast, and part customer, together, this guide will help you embody the new techniques…
In Social Media, The SEC Protects Investors and Companies by Removing “Relations” from IR
What follows is the unedited version of my post on TechCrunch, “Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut.” Credit: Daniel Y. Go Last year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure) – in some cases. It was a significant validation of a widely recognized medium for facilitating information between companies…
Sarah Lacy on Putting the Public Back in Public Relations
Sarah Lacy is an exceptional reporter with a unique flair for cutting through the fluff, extracting the real story, and communicating it with a scrupulous sense of relevance, impact, and vision. She’s an award winning journalist and author of the upcoming book, “Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0.” Lacy has been a reporter in Silicon Valley for a decade, covering everything from the tiniest startups to the largest public…
The NewComm Forum Spotlights the Unification of Traditional and New Media Communications
On Monday, I’m joining some of the industry’s most visionary and prolific leaders in the hybrid new world of traditional and new media and marketing. Please visit the NewComm Forum Website for details on the activities, discussions, and people participating over the course of the two day event. If you’d like to attend, enter the code SNCRFRIEND to receive a discount of $100. Here’s my agenda… Monday, April 27th from 11:15 – 12:30 p.m. Social Media & Investor Relations –…
Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You
Source Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse. According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a result of the “Oprah-effect.” TechCrunch’s MG Siegler also explored the process for estimating Twitter’s path into the mainstream. What does 1.2 million new…
Online Reputation and Brand Management Starts with Identity
As I’ve written over the years, in the era of the Social Web, we are all brand managers. While I spend a significant portion of my time sharing the importance of listening and observing to noteworthy conversations and the enveloping cultures that define relevant online communities. When it comes to participation and engagement however, identity is often an afterthought by most companies. Knowem is a new service that help businesses take a proactive step to securing their brand and product…
Twitter and Social Networks Usher in a New Era of Social CRM
In a conversation recently with good friend Jeremiah Owyang, he encouraged and motivated me to finally publish this post… Over the last decade, Social Media has slowly evolved not only as a new content publishing, sharing, and discovery medium, but more importantly as a peer-to-peer looking glass into the real world conversations that affect the perception, engagement, and overall direction of the brands we represent. Socialized media didn’t invent “conversations,” it simply organized and amplified them. My foray into the…
The Human Network: The Social Economy is influenced by Online and Offline Connections
I’m just returning from yet another year at the SXSW Interactive festival. The Geek Spring Break as its called is where thousands of digerati storm Austin Texas to learn, share and celebrate what I call the Social Economy. It’s something so special that I often struggle to truly capture and convey the emotional essence and inspirational spirit that brings together innovation, ideas, and the people who galvanize change and evolution. While the economy has crippled or altogether eliminated travel to…
In the Statusphere, A.D.D. Creates Opportunities for Collaboration and Education
Source It’s been an incredible week for stats, demographics, and authority trends related to Social Media this week. The Social Web is our Industrial Revolution and our Renaissance period. It is at the very least completely transforming how we communicate with each other and how we also discover and share content. Twitter, Facebook News Feeds, FriendFeed and other micro communities that define the Statusphere, are captivating and distracting our focus. But, while many argue that it’s decreasing productivity, I say…
Humanizing Social Networks: Revealing the People Powering Social Media
Compete: Top 25 Social Networks Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share. As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention. Facebook, MySpace, Twitter, Yelp, and other online communities transformed the regimen and practice of marketing…
