In its post, “Blog Firestorm Erupts about PR and Social Media Releases,” industry PR trade, Bulldog Reporter, captures the essence of the discussion (at the pre-interpretation level). At least they’re paying attention – which means that we’re starting to bring everyone else to the table in order to raise the stakes in the game of PR.

“The podcast of the event has a wealth of information about media shifts, insights into what journalists really want from PR and how to navigate the new media landscape.”