Solis offers great advice on how to tell a story as one of the tipsters in the article “5 Useful Tips from Experts in Customer Engagement” on Customer Engagement on CustomerThink.com. Mentioned as one of the innovators who “are driving business efforts forward in the age of digital transformation, Solis’ quote is #3 on the list under the heading “Tell a Story.”

Identified as Principal Analyst and Futurist, Altimeter, Solis says, “CX of the future should be designed like a Disney or Pixar movie, complete with character and story development, storyboarding, and integration into a thoughtful and methodical universe where the experience is consistent, integrated, and enchanting in every moment of truth.”

CustomerThink is a global online community of business leaders striving to create profitable customer-centric enterprises. Each month, the site serves 150,000 visitors from over 200 countries around the world.

Read the entire article here: http://customerthink.com/5-useful-tips-from-experts-in-customer-engagement/