B2B marketing agency Exo B2B has selected Brian Solis as one of 2018’s Top 30 Marketing Influencers. The agency’s list is based in part on a survey of 2017 rankings and the agency’s 10 indicators.

From the announcement:

So, it is humbly that we make our own list, but with another approach. On the one hand, we dissected ten of these rankings published in 2017 to see if some influencers are unanimous, which is the case elsewhere. But, these rankings are based on quantity and not quality. We therefore thought of proposing a different approach by establishing an assessment, taking into account 10 measurable indicators:

• Recognized by all the players in the field of Web marketing
• Digital identity – structured and extensive presence on search engines
• Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.)
• Active blog and other publications
• Contribution to the Web community (lectures, teaching, social involvement)
• Media presence as spokesperson for the community
• Visibility and international presence
• Experience in areas related to Web
• Qualified audience in terms of numbers but also in terms of quality (ie: no fake accounts)
• Unanimity in the other rankings