by Neville Hobson (excerpt)
Blogger and podcaster Neville Hobson recently published an enthusiastic article inspired by Brian’s latest research, “The Digital Change Agent’s Manifesto.” In the article, Hobson writes that Solis’ report is a “valuable collection of insights from someone who is regarded as one of the most credible and compelling writers and speakers on topics and themes related to business disruption, transformation, and change.”
Here is an excerpt from the article:
According to Brian Solis, the real (often untold) stories about digital transformation are the human struggles “change agents” face as they try to modernize their organizations. There are always colleagues, managers and others who don’t get it.
Solis – futurist, best-selling business-book author and principal analyst at Prophet’s Altimeter Group – has written a 29-page report that examines how the people behind digital transformation lead change from within their organizations. […]
Do you challenge the status quo in your organization? If you do, you’ll find this “manifesto” most useful. Get a copy for your boss. (And for the bigger picture view, get the companion report “The 2017 State of Digital Transformation.”)
Leave a Reply