by Giselle Abramovich, CMO by Adobe

Savvy marketers understand that shifts in how consumers use digital media and technology are key to spotting marketing trends. But the plethora of platforms, devices, and technology out there today makes it difficult to distinguish passing fads from long-term opportunities.

To that end, in the video, above, the heads of marketing at Comedy Central and Cirque du Soleil, plus a pair of well-known industry analysts, talk about the consumer trends they are watching.