by: Alex Rynne, LinkedIn’s Marketing Solutions Blog (Excerpt)

Do you want to build your visibility on LinkedIn?

Wondering which LinkedIn features can help?

LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with.

In this article, you’ll discover five free ways to help you build a personal brand on LinkedIn. […]

Today, LinkedIn is the definitive professional publishing platform. In fact, more than 1 million people have published more than 3 million posts on LinkedIn. As for Millennials, they represent nearly 30% of all long-form publishers on LinkedIn.

Publish content on LinkedIn to showcase thought leadership, of course, and show the world what you care about. Once you begin to publish on the LinkedIn Publisher platform, you’ll quickly see a spike in your profile views.

LinkedIn influencer Brian Solis generates awareness, establishes thought leadership, and drives targeted website traffic by publishing content on LinkedIn.

Publishing long-form content on LinkedIn is a great way to reach an engaged audience and build your personal brand. The more long-form posts you publish, the more credibility you’ll build, and the stronger your professional profile will become. […]