4/26/16 by Vasudha Badri-Paul on LinkedIn (excerpt)

The author of several books discussing digital marketing, evolving business models, customer experience and brand innovation, Solis shares his research and insights as a frequent keynote speaker at technology, business and creativity events. His work is credited with influencing the early digital and social marketing landscape. Most notably, he is known for developing the Conversation Prism, “a visual map of the social media landscape,” in 2008. His latest research introduces 25 Disruptive Technology Trends for 2016-2018, citing key disruptive trends that are affecting pretty much everything over the next few years, organized by socioeconomic and technological impact.