By Heike Young, Salesforce

Excerpt

In September 2015, Salesforce Marketing Cloud launched our first podcast: the Marketing Cloudcast. On the show, Joel Book and I interview marketing thought leaders, practitioners, authors, and more about key trends, technologies, and topics in marketing today.

We’ve featured guests from a variety of industries and business sizes, from B2B tech to nonprofit to beauty. They’ve taught us a lot, and if you work in digital marketing, I’m sure you can learn something from them, too.

And now, I’ll reveal the top 5 most popular Marketing Cloudcast episodes of 2015 with our listeners. We factored in total downloads, as well as how long that podcast has been released.

#4: How to Gut Check Your Customer Experience — And Start Fixing It: Brian Solis, Principal Analyst, Altimeter Group

Brian Solis is principal analyst at Altimeter Group and an award-winning author, prominent blogger, and marketing keynote speaker. Brian joins the Marketing Cloudcast to talk about technology’s implications on the customer experience, drawing from insights in his new book, “X: The Experience When Business Meets Design.” Mobile search and email have overtaken desktop, yet the urgent need for digital transformation hasn’t registered with many companies. Do a customer experience gut check with tips in this episode, and find out how you can begin addressing gaps in your customer experience immediately.
Get it on iTunes.