via Lionel Valdellon [excerpt]
As the world of marketing continues to expand and the user experience becomes an increasingly critical focus for businesses everywhere, marketing operations and marketing technology (a.k.a., MarTech) become crucial areas to focus on. What better way to stay on top of this subject than by reading the thought leadership of the bloggers in the space?
Brian Solis, futurist and digital analyst at Altimeter Group, studies the effects of disruptive technology on business and even society in general. His posts may tackle marketing and disruptors in the MarTech space, but will also touch on the customer experience, and Silicon Valley behind-the-scenes.
Sample content:
- How To Unify Your Sales, Service and Marketing Departments Around Customer Experience
- Wolfpack App is a Mobile Social Nichework for Guys to be Guys – Is this the Dawn of Social Nicheworks?
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