Via Lara O’Reily, Business Insider

Most advertising executive and brand marketer’s Twitter accounts are, frankly, rubbish.

They’re barely updated, and when they do tweet, it’s just an RT of praise for their company.

That’s why we pull together an annual list of the best people in advertising and marketing to follow on Twitter.

These are the executives who provide the best value to the industry with their tweets full of information, insights into the companies they work for, opinions on marketing, or humor and entertainment. Not all of them work at agencies or have “advertising” or “marketing” in their job titles, but we feel that these people all bring value to the advertising community.

Methodology: We’ve weighted our rankings using a (not entirely mathematical) scale of how often the user tweets, how often they engage with other Twitter users, and whether the majority of those tweets tend to be useful/opinionated/funny or simply brighten people’s Twitter feeds day to day.