Brian Solis was in Paris for the release of his book What’s the Future of Business. During his stay, he was invited by WIHP and Pamil Visions to talk about the future of travel and hotel marketing. Aboard the VIP Paris Yacht Hotel on the Seine, Brian briefed French marketing leaders on the future of business.

Shortly after his presentation, Brian joined Martin Soler on camera to address the state and future of hotel experiences.

Part One

Martin and Brian answer, “If you can give 3 things hotels need to do to adapt, what would they be?”

Part Two

Hotels need to integrate new technology into their DNA, not as a reactive approach but designing their hotel using the advances in technology.

Part Three

Here, Martin and Brian talk about the future of technology and as Brian calls it, “digital anthropology.”

Part Four

Martin and Brian set out to answer key questions for hotel marketers looking to understand and engage the digital customer.

How does Generation-C (Connected) affect the hotel industry?

If reviews aren’t everything for Generation-C, then what is?

How do hotels and hoteliers accept or not Generation-C?

How can they predict and improve their marketing and hotel experience in the future?

See pictures from the event on flickr.

For more information on hotel marketing trends visit: http://www.wihphotels.com/mag/