During the annual Pivot Conference in New York, Brian Solis hosted a hilarious and inspiring conversation with the one-and-only Al Roker.

The weather isn’t half of it. Nine time emmy winner Albert Lincoln “Al” Roker, Jr heads a multi-media production company dedicated to producing original, award winning, factual-based TV programs. In addition, Roker creative media (RCM) creates branded entertainment, commercials, EPK’s, PSA’s, digital storytelling, corporate and training videos, online-only content, and fully integrated video and social media campaign creation and activation.

During this exclusive Pivot interview, the audience learned how Al and his organization are embracing digital technology to shift away from traditional and incumbent legacy television channels and increase their relevance in the brave new digital world of MCNs, YouTube Stars and more.