Digital analyst, business strategist, futurist and author Brian Solis will keynote PR News’ Next Practices Social Media Summit on August 12 at the Westin San Francisco. In his keynote on-stage interview with PR News, Solis will share insights from his latest book, “What’s the Future of Business?” and present his vision of how PR and marketing professionals can help their organizations adapt to the transformed expectations of their key stakeholders. He’ll also talk about the need for communicators to perpetually reinvent themselves to thrive in the coming years.

Joining Brian Solis in the program will be leading communications and marketing practitioners who will share real-world takeaways and how-to’s for professionals who know that in-person professional development and networking is the best way to keep their competitive edge—for their own careers and for their brands. Presenters from McDonald’s, Adobe, Peppercomm, Human Rights Campaign, Mashable, United States Coast Guard, LinkedIn, Weber Shandwick, Not For Sale and Levi Strauss & Co. will prepare PR professionals for the future of communications in sessions on brand visibility, media relations, Facebook, video, Vine, Pinterest, content marketing, Twitter for crisis management and more.

On August 11, the day before the Next Practices Social Media Summit, PR News is presenting a West Coast edition of its acclaimed SEO Boot Camp. This one-day boot camp will immerse you in the latest best practices in search engine optimization. You’ll walk away with action items you can immediately put to use to make your content—and your brand—competitive in the crowded digital ecosystem. At PR News’ SEO Boot Camp, you’ll get the fundamentals you need—and the inside tips that optimization experts depend on every day.

Register now for PR News’ Next Practices Social Media Summit at www.socialmediasummitsf.com/; the early bird rate ends July 17. Group rates along with one- and two-day packages are available. For questions regarding the conference, contact PR News’ Laura Snitkovskiy at lsnitkovskiy@accessintel.com.