Brian is often asked about the future of marketing, advertising, or better ways that brands can reach customers. What he isn’t asked is about how behaviors, preferences and expectations of the very people brands are trying to reach are evolving. While in Austin, RocketFuel, a company that uses artificial intelligence to make digital advertising better, asked Brian to share his views for advertising in the year 2020. Instead Brian focused on what advertisers need to do now.

Citing Apple’s famous “Crazy Ones” campaign, he shared that we must become the ones that set out to change the world.

Rocket Fuel’s ADVERTISING 2020: Brian Solis from Rocket Fuel Inc. on Vimeo.

Credit: Skott Bennett, Art Director