Despite his status as a noted author, blogger and social media expert, Brian Solis said that he never stops learning.

“I’m still a student,” he said during the Oct. 27 General Session at the 2013 PRSA International Conference.

And he implored attendees to keep learning as well.

“Everything you think you know isn’t all you need to know. It takes a new perspective to see what the future is,” said Solis, principal analyst at the Altimeter Group. “That’s why it’s such a wonderful time to be where you are right now. Everything can change, and everything will change because of you.”

But that change will come only if PR professionals look differently at they way they do business.

Read the full article by John Elsasser at PRSA Tactics.