In part nine (which is really the first part) of a series of conversations exploring the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we define the metamorphosis of media production, discovery and consumption and how social networking is affecting behavior and communication. Our social graphs are shifting from linear connections (those we know) to nonlinear ties defined by those we know, hope to know, don’t know but share ideas, and those who endeavor to know us. As such, we are building contextual networks and it paves the way for information to directly connect with discerning audiences.
The “manifesto” that we reference is here, “The Hybrid Theory Manifesto.”
This series was filmed at the new video studio at KickLabs SF where I spend time as an entrepreneur in residence.
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This is really smart: contextual networks. Way to go,Brian. You continue to help us all make more sense of the changes around us. Beyond new platforms and capabilities, how do you really view what you're doing and structure your own marketing plans to take advantage of the cultural waves happening to our world?