Studying the impact of innovation on business and society

Integrated Systems Europe: Brian Solis’ Opening Keynote to address why AI is good for business

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Source: Installation International

 Brian Solis, head of global innovation at cloud-based platform ServiceNow, is set to give today’s ISE Opening Keynote at 13:00 in room CC4.1.

An acclaimed digital analyst, author and visionary, Solis was named a ‘Top AI Leader’ for 2024 by Rethink Retail, recognizing him as a pioneer of AI integration. He is also well-known as an author of over 60 industry-leading research publications and eight best-selling books exploring disruptive trends, corporate innovation, business transformation and consumer behaviour.

His body of research has studied (and predicted) digital’s impact on business and society and has helped companies and industries change and innovate with purpose and positive outcomes.

Solis’ ISE 2025 Opening Keynote is set to be an essential destination for attendees eager to discover why now is the time for business leaders to rethink their organisations for an AI-defined future.

In the talk, he will explore the future of tech development driven by AI, the opportunities and challenges for the pro AV and systems integration business, and the role each of us plays in shaping the future.

He will delve into why automation has become the standard rather than the objective, why augmentation is the key to setting businesses apart, and how leaders can cultivate the mindset needed to unlock the potential of becoming an AI-first, exponentially growing organisation.

Industry pain points such as inertia, business contact loss and outdated systems will also be touched upon and solutions that restore connections and drive progress will be offered.

Immediately after his Keynote, Solis will be joined by Fardad Zabetian, CEO and co-founder of KUDO; Sarah Cox, founder and managing director, Neutral Human; and digital artist Quayola to share their bold visions for the world of tomorrow, including how emerging technologies such as AI, AR, VR and more will redefine how we live, work and play.

The Opening Keynote takes place today at 13:00 in room CC4.1. It is free to attend.

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