Brian Solis will keynote ISE 2025 in Barcelona. The digital analyst and author, who is head of global innovation at ServiceNow, will share his vision on how the pro AV and systems integration sector can innovate through developments in AI.

The head of global innovation at cloud-based platform ServiceNow will share his vision on how the pro AV and systems integration industry can change and innovate through the latest developments in AI.

Solis is an eight–time best-selling author, known for works such as Mindshift: Transform Transform Leadership, Drive Innovation, and Reshape the Future, X: The Experience When Business Meets Design, and What’s the Future of Business (WTF). His books often explore themes of customer experience, innovation, and the evolving nature of business in a digital world.

In his speech at ISE, Solis will explore the future of tech development driven by AI, and the opportunities and challenges for pro AV and systems integration. The keynote will also address industry pain points such as inertia, business contact loss and outdated systems, providing solutions that restore connections and drive progress.

“I’m beyond excited and also inspired to explore the possibilities AI creates for pro AV and systems integration leaders,” said Solis.

“While there’s a tonne of uncertainty and challenges ahead, I prefer to see the future through an optimistic lens. Together we’ll learn how to find clarity in the unknown and lead the way for everyone to follow.”
Mike Blackman, managing director of Integrated Systems Events, said: “AI is a key topic for the world’s systems integration and AV industry, throwing up enormous opportunities and challenges. Brian’s expertise in the field as a futurist and business leader places him in a unique position to share his insights with our ISE community.”