Mashed featured Brian Solis in a recent article that explored how Burger King’s design and marketing is so effective in customer engagement.

Excerpt…

Brian Solis, a digital anthropologist who studies technology and its impact on society, writes in Forbes that instant gratification actually increases impatience. And what do increasingly impatient people crave? Instant gratification. The process triggers an endless loop that feeds itself, and Burger King is undeniably a part of that system as one of the biggest purveyors of fast food in the world.