The Drum aims to help readers demystify marketing disruption through expert insights. A recent article on helping brands excel in 2020 featured Brian Solis’ premise of “Digital Darwinism” and its impact on market evolution.

“Each business is a victim of Digital Darwinism, the evolution of consumer behaviour when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”

…so says Brian Solis, a thought leader in the area of social media, communications, technology and business.

As ominous as it sounds, it is true. That doesn’t mean, however, that we can’t see the positives that such evolution brings. So, let’s have fun while trying to avoid becoming digital dinosaurs and satiate our appetites with our top five tips for brands in 2020.

1. Be Disruptive

2. Immerse Yourselves and Everyone Else

3. Talk!

4. Go with Automated Flow

5. Let Yourself be Influenced