Marketing company Epic Presence recently released a guide to the future of social media for B2B marketers, highlighting Brian Solis’ work at Altimeter when it comes to influencer marketing.
Excerpt:
According to Brian Solis, author of the Altimeter Group’s Influencer 2.0 report, only 4 percent of B2B marketers have any kind of influencer marketing programs. Meanwhile, half of B2C firms have one. Almost half of B2Bs admit they are still in the experimental stage.
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