Iva Grigova of industry magazine Prowly recently did a comprehensive article concerning disruptive public relations, quoting extensively from Brian Solis’ public thoughts on the subject.

Excerpt:

Brian Solis, digital analyst and award-winning author and writer/blogger, talks a lot about disruption. He claims that the key thing about disruption is that “the future of business comes down to relevance and the ability to understand how technology affects decision making and behavior to the point where the recognition of new opportunities and the ability to strategically adapt to them becomes a competitive advantage.”

Read entire article at Prowly