Marketing consultant Juan Carlos Giraldo asked Brian Solis’ opinion on what customer experience opportunities he thinks will be coming out of Amazon’s Whole Foods acquisition.
Solis wrote:
“Amazon’s acquisition of Whole Foods is an example of how a hybrid digital and physical model sets the foundation for the future of retail. Customer experience is becoming a serious competitive advantage. While price is important, convenience, selection, insight, integration are all part of the construct of modern commerce and what modern customers value. Amazon is setting up a global network of distribution outlets to sell more than groceries. They are launch-pads for real-time consumer delivery and engagement.”
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