by Vivienne K Neale, Vivienne K Neale Digital (excerpt)
Marketing thought leaders really need to have an edge if they are to stand out from the flock.
We enjoy spreading the love far and wide across the Twittersphere! Twitter’s a great place to rub shoulders with greatness, and we’re proud to be connected to such an inspiring bunch of marketing thought leaders who consistently post useful, insightful and cutting-edge stuff.
We’d like to take a moment to introduce you to a few of these thought leaders. Are you in any way plugged in to the world of digital marketing, content and social media? If so, we think you’ll find them really high-value people to have in your daily Twitter feed. {…}
BRIAN SOLIS, 278K FOLLOWERS – DIGITAL ANALYST, SPEAKER AND AUTHOR OF SEVERAL BOOKS, INCLUDING X: THE EXPERIENCE WHEN BUSINESS MEETS DESIGN
WHY DO YOU THINK PEOPLE FOLLOW YOU?
I give away everything I learn in the hopes that it not only helps others but also creates a shared movement toward something bigger than any one person. That’s been the case since the 90s. I don’t look at followers. Instead, I rely on and invest in community. It’s probably why I’m not famous like others. But that’s okay because I never set out to have followers.
WHAT DO YOU THINK SETS THOUGHT LEADERS APART FROM THE REST?
There are thought leaders and then there are those who are exceptional at personal branding. There’s a difference. I was once asked what it took to be a thought leader; I answered, simply to have ideas or a perspective that are not only different but also provocative, inspiring, motivating or actionable. Being a thought leader is a title others give you, you earn it. It’s not something you bestow upon yourself. […]
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