by: IAB Polska Wywiad nakrÄcony podczas 10. edycji Forum IAB pod hasĆem: Customer experience. Jak tworzyÄ rozwiÄ zania, ktĂłre konsumenci pokochajÄ ? Konferencja odbyĆa siÄ 8-9 czerwca 2016 w ZĆotych Tarasach. Brian Solis, futurysta, antropolg digitalu. Principal Analyst at Altimeter, Prophet Company, byĆ jednym z prelegentĂłw. Brian Solis jest uznawany za jednego z najwybitniejszych liderĂłw, mĂłwcĂłw i najlepiej rozpoznawanych autorĂłw piszÄ cych o innowacji i digitalowej trasformacji. Jego nowa ksiÄ ĆŒka: âX: The Experience When Business Meets Designâ, pokazuje, jak waĆŒne sÄ doĆwiadczenia uĆŒytkownika…
Onalytica: Digital Transformation, Top 100 Influencers and Brands
âDigital transformation is a movement progressing without a universal map to guide businesses through proven and productive passages. This leaves organizations pursuing change from a known, safe approach that correlates with âbusiness as usualâ practices. Operating within the confines of traditional paradigms without purpose or vision eventually challenges the direction, capacity, and agility for thriving in a digital economy.â
Shutterstock: Bottling a Brand, How Alcohol Branding Differs from Beer to Wine to Liquor
âIf you think of the wine and beer industries, many labels look the same â same shape, same back label, even similar websites,â Solis said. Many companies put craftsmanship above marketing, but the fact is that quality isnât enough. âThe word âbrandâ means thereâs something behind it that becomes relatable and shareable, and that takes some work,â he explained. âA great product is not going to be enjoyed if people donât buy it and talk about it.â
The Financial Brand: Itâs Time for âMobile-Onlyâ Design in Banking
Smartphones have become the primary screen among digitally connected consumers. As more people research, shop and buy financial services with their mobile device, a ‘mobile-first’ design strategy may not be enough.
SocialMedia Examiner: Interesting Social Media Studies
A new report by Altimeter Group principal analyst Brian Solis outlines a framework for businesses that are looking to compete in the digital economy. Based on several years of research and interviews, this report identifies six stages of âdigital transformationâ and maps a path to âdigital literacy and leadership.â
Where the Streets Have No Drivers: Mercedes-Benz and Its Autonomous Future
As part of my ongoing research on innovation, I’ve been on a quest to visit as many innovation centers in Silicon Valley and around the hen weorld as possible. Outside of my reports with Capgemini, I’m going to share those experiences with you as they happen. The list already includes Westfield, Levi’s, Target, Walmart, Sephora, among many others. So, there’s a backlog of experiences to publish. In this post, I wanted to share two recent experiences with Mercedes-Benz and my introduction to…
Ross Dawson: Brian Solis Ranked As A Top Influential Keynote Speaker
by: Ross Dawson [Excerpt] Keynote Speaker Influence Rankings We have created this widget to provide a rough view of how influential keynote speakers are on the web and social media. It is not intended to be rigorous but it provides a fun and interesting insight into the online influence of leading keynote speakers. Click here for the description of the methodology used for this analysis. […] Keynote Speaker Influence Rankings from Ross Dawson
Bilan: RĂ©inventez-vous ou dâautres vous disrupteront
Gourou de la transformation digitale, Brian Solis appelle les entreprises Ă investir dans lâinnovation. Au risque de disparaĂźtre.
CREA GenĂšve: Brian Solis @ CREA
by: Dimitri Ganevat, CREA GenÚve Une conférence exclusive de Brian Solis a été organisée ce vendredi pour les étudiants du bachelor et du master en digital marketing. Des discussions trÚs intéressantes autour de son dernier livre X : The experience when business meets design.
Cominmag: Brian Solis Ă Lift
Tout va passer par lâĂ©motion que lâon aura susciter », relĂšve ce gourou de la Silicon Valley. Les gens ne se rappellent pas de ce que vous avez fait ou dit mais ils nâoublient pas lâimpression que vous leur avez laissĂ©. Vous pouvez avoir conçu le meilleur site, inventĂ© les produits les plus performants, cela nâaura que peu dâimpact sâils nâexpriment rien pour eux. »
Câest ce quâil dĂ©montre dans son dernier ouvrage « The Experience : when Business meets Design », un plaidoyer pour un design centrĂ© sur lâhumain.
