Guest post by Jonah Berger (@j1berger), Professor at University of Pennsylvaniaâs Wharton School and author of Contagious: Why Things Catch On. This essay is based on his new book Invisible Influence: The Hidden Factors that Shape Behavior Who wouldnât want to be a bit more influential? Whether trying to nail that big interview, convince a client, or get the neighbor to finally trim their hedges, most people would love to be a bit more persuasive. So how do we do that? Imagine youâre stuck…
iPerceptions: Customer Experience Must-Reads
We are in a new era of customer experience. Do you know how customers interact with your brand? Do you know how they feel about your services? What they tell their friends? In his new book “X: The Experience When Business Meets Design,” Brian Solis gives readers the answers. If you think your creative marketing and customer service are good enough already, think again.
VentureBeat: Meet Andela, the remarkable African startup receiving the Zuckerberg foundationâs first investment
Over Brianâs career, he has always spotlighted his favorite startups. He featured one such company at Le Web in Paris, Andela. Now the African startup has gone on to receive the first Chan Zuckerberg Initiative investment for a $24 million investment round…
CNET: Facebook Live — Where a YouTube star can earn like an Olympic icon
It’s exactly at a place like VidCon that you realize even though “internet famous” might still smack of a lower worth than “Hollywood famous,” the line is blurring.
“[Younger millennials and Generation Z] are not watching television, they’re not reading magazines the way that younger generations did before them,” Solis said. “Their idols are these online creators because their mobile phone is their television screen.”
MĂĄs Movilidad: Brian Solis — ‘Las empresas necesitan una cultura centrada en el cliente’
La palabra âfracasoâ se considera en gran medida una deshonra en los Estados Unidos y en todo el mundo. Dentro de ciertos sectores, la palabra puede tener diferentes connotacionEles. Por ejemplo, en la comunidad startup, en todo el mundo, hay una filosofĂa predominante de que promueve la experimentaciĂłn y el aprendizaje âFail Fast. Fail Forwardâ.
Brandwatch: Brian Solis’ Thoughts on Disruption, Innovation and the Future of Marketing
Iâm usually not the most loved person in a room when I come into a business, because my message is about bringing about change, and the people who are in that room have to be ready to hear that message and do something about it.
Leo Tolstoy, the Russian novelist, once said, âWe all talk of change, but none of us talk about changing ourselvesâ.
The future of marketing â the future of anything really â requires that we take a step back in order to take all of these insights, to actually bring them to life as insights and convert them into things that matter.
Search Strategy Marketing: Digital Business Transformation is Not Just About Technology
“Digital transformation is more than just digital; itâs about remodeling businesses to be agile, innovative, and customer-centric at their core.” This is the heart of the message from Altimeter’s report by Brian Solis…
QuickBase: Digital Maturity â Who Gets the Ball Rolling? Brian Solis Interview
Solis says that many leaders incorrectly assume that pursuing digital transformation is the job of the IT department. âIf you were to follow the findings of many other reports, you would believe that the secret to digital transformation was all about technology and how the modernization of work was the key to success. The truth is that itâs a far more human story. There are changes happening to and because of people in your markets,â he says.
1to1 Media: Taking a Deep Dive into Digital Customer Engagement
Customers today are driven by three things: intent, context, and immediacy, observes Brian Solis, principal analyst at Altimeter Group, a Prophet company. “The digital-first customer has very little brand loyalty; if your solution meets his needs at that moment in time, he’ll choose you,” he says. “That’s why contextual data and insights have become very important for businesses.”
Search Strategy Marketing: Digital Business Transformation
Groundbreaking research from Altimeter, a Prophet Company, has defined the six stages of digital transformation. And as a HubSpot agency, this is what we do for companies on a day-to-day basis. This brief introduction will help you determine where in this journey your company resides and give you ideas and tools on how to move ahead as a change agent. Study authors Brian Solis and Jaimy Szymanski note, “We live in an era of ‘Digital Darwinism,’ where society and technology evolve faster than the ability to adapt.” Disruptive technologies are affecting market dynamics and how businesses must respond to them. Instead of throwing up their hands and entrenching themselves in the old ways of doing business, Solis and Szymanski offer hope and a pathway for businesses to adapt to these constant changes through digital transformation.
