by: Bryan Adams, Inc.

As the saying goes: “Leaders must be readers.” But, let’s face it, you can also waste a lot of time reading the wrong books that don’t offer the value you’re looking for.

Whether you’re an aspiring entrepreneur, team leader or a seasoned business veteran, moving forward means remaining forever teachable. Thankfully, we’re lucky enough to live in an age with open access to the mistakes, triumphs and stories of others.

The right expert advice at the right time can often offer you a shortcut to success.

Over the years, I’ve come across a number of books that have catapulted my career and taken my business to bigger and better heights. Recently, I’ve also interviewed some of these creative authors and influencers too.

To save you time and energy, here are the 21 business books, split into three helpful categories that you absolutely must read today. I’ve also included a notable quote from each author to give you immediate insight into what you might find within their pages. […]

19. X: The Experience When Business Meets Design by Brian Solis

We live in a customer-centric world where consumers increasingly want to experience things – whether that’s in-store or online. Meaningful experiences will shape the success of tomorrow’s businesses. This book could be interpreted as a book for large organizations looking for marginal gains over competitors, however we can all learn from this book. If your customer service hasn’t been deliberately mapped and designed, you’re already behind the curve. This book is a comprehensive ‘step by step’ guide to achieving world-class customer experience. It took Brian 2 years to write and produce and I read this book 3 times over and over when I first bought it. It’s a modern business “must-read.”

“Experiences are a catalyst for getting us back to customer centricity.” – Brian Solis