Via Bryan Kramer Quite honestly, weāll see more of the same patterns weāve seen in previous predictionsā¦new platforms, new ways to engage, new data sources and tools to improve accuracy, metrics, frequency and reach. My prediction is more of a clarion call for marketers to take a step back and learn more about the role marketing can play in shaping the customer experience in every moment of truth. Thereās marketing as we know it (broadcasting, a lot of talking, shiny…
CapGemini and Brian Solis: The Innovation Game [VIDEO]
With tech startups rapidly eating into traditional sectors, large organizations face an increased pressure to innovate. The challenge is that traditional innovation approaches are broken. A recent study revealed that only 5% of R&D staff feel highly motivated to innovate. In certain sectors, more than 85% of new products fail and an overwhelming 90% of companies consider they are too slow in launching new products and services.
![Disrupt or Be Disrupted – Ed Sessions with Brian Solis [VIDEO]](https://briansolis.com/wp-content/uploads/2015/12/HeaderNov.png)
Disrupt or Be Disrupted – Ed Sessions with Brian Solis [VIDEO]
Brian Solis, who joined The ED Sessions Nov. 11, 2015 in Boise, Idaho, is a digital anthropologist who studies the effects of disruptive technology on business and society. He humanizes technologyās causal effect to help empower the average citizen to engage in ways that can change the course of a community, state, or nation. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation….
PRWeek: Integrated wins, brand newsrooms lose
via Christopher Graves, global chairman, Ogilvy Public Relations (PRWeek) Excerpt Marketers rate brand newsrooms as the most overhyped initiative. So what should PR be focusing on? “This is the key difference between advertising and PR,” said Brian Solis at Altimeter Group, a Prophet company. “Advertising will find a few top celebs, some of them being internet-famous, to become part of a campaign. [But] PR will find said influencers and nurture longer-term relationships that keep the brand relevant now and in…
True Customer Centricity Requires the Merging of Marketing and IT
Ā Guest post by Robert Tas (@TasRobert), SVP and CMO of Pegasystems. You see the headlines everywhere ā 2016 will be the year of customer experience; marketers need to make customer experience count; millennials demand an authentic customer experience. The bottom line is the stakes have never been higher in todayās modern, connected world. Every second of the business-to-customer interaction represents a key moment of opportunity and truth, each step carrying the potential to make or break that relationship, and…
Adweek: Pros and Cons: How Snapchat, Twitter, Facebook and Apple Are Battling for Breaking News
By Marty Swant – This story first appeared in the Nov. 30 issue of Adweek magazine. Excerpt, featuring thoughts from Brian Solis The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it came preloaded with Apple News, which takes a…
Help! My Boss Is a Millennial (and Iām not)
Guest post by Ā Liza Bennigson (#StartupMom),Ā a non-millennialās take on the millennial mindset Iām not your typical start-up employee. Iām 37 with two young kids, and I still have an iPhone 5. My idea of a wild night is staying up till 11pm to watchĀ The Voice. My boss, the CEO and co-founder of ourĀ start-up, is 26. Constantly on the go, Jayne Ronayne can talk, type, text, walk and drink coffee at the same time. She is at some networking event or…
Innovation Center Report by CapGemini and Brian Solis Earns Top Score
Capgemini Consultingās recent research on innovation published in partnership with Brian Solis from Altimeter, a Prophet Company, āĀ Why and how businesses are investing in innovation centersĀ ā was highlighted as one of the top scoring papers by Source. The paper explains how companies should redefine their innovation approaches for the digital age.
![LinkedIn: Why Weāre Hungry for Remarkable Content [Infographic]](https://briansolis.com/wp-content/uploads/2015/11/Why_We_re_Hungry_for_Remarkable_Content.png)
LinkedIn: Why Weāre Hungry for Remarkable Content [Infographic]
Did you know that 4.6 billion pieces of content are produced daily? In the last 30 years, we as humans have produced more information than in the previous 5,000. We check our phones 110 times a day and email 30 times every hour. Social media has overtaken everything to become the number one activity on the web. Getting attention has never been harder or more important. Yet many marketers continue to contribute to the content glut rather than lead the…
7 MarTech Blogs to Follow
viaĀ Lionel ValdellonĀ [excerpt] As the world of marketing continues to expand and the user experience becomes an increasingly critical focus for businesses everywhere, marketing operations and marketing technology (a.k.a., MarTech) become crucial areas to focus on. What better way to stay on top of this subject than by reading the thought leadership of the bloggers in the space? http://www.briansolis.com Brian Solis, futurist and digital analyst at Altimeter Group, studies the effects of disruptive technology on business and even society in…
