After I presented at the ClickZ Live event in Chicago, I went back stage to share highlights of my talk with those who couldn’t be there. Among the many different topics I speak about at conferences, ClickZ asked me to focus on the future of marketing.
At the time, I was still writing X and wanted to share complete concepts that served as its foundation. In this short 2 minute video, I share my ideas around experience architecture, the A.R.T. of engagement and the role of you and me in the future of marketing.
“Attention is a precious commodity. Once I have it, what do I want to do with it in a way where you and I feel better throughout the process.”
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Experience is everything…
Great insight about marketers being in charge of the future. We are all looking for trends, but we can be a part of the trend ourselves.
Would love to hear more thoughts on Experience Architecture. Maybe you wrote your ideas in a blog post already?
Hello and thank you.
I have an entire book out about it now 🙂
Bit.ly/x-experience
Already have it in must-read list! Thank you