via Rahul Varshneya, Huffington Post

I spoke to 8 experts to get their prediction for effective growth channels in 2016. Here’s what they had to say:

Brian Solis of X: The Experience When Business Meets Design.

Experiences are more important than products now. In fact, experiences are products. They’ve also become a lively topic of consumer comment for all the world to hear. In order to be competitive, brands must get better not only at understanding and satisfying customers’ wants and needs but at anticipating them, even before customers know what they want and need. This type of experience design is referred to as creating proactive experiences, and these are quickly becoming the new standard.