If you’re busy running your own business — or laying the groundwork to launch a startup — it’s impossible to find the time to read the bevy of books published each year on business and leadership. But choosing the right titles is important to gaining those valuable insights that could translate into success. So, in order to help all the literary-minded entrepreneurs out there narrow down their immense reading lists, Business News Daily asked business professionals, entrepreneurs, investors and scholars what their favorite business reads of 2015 (so far) are and why.
[Excerpt]“X: The Experience When Business Meets Design” by Brian Solis
“[This is] a valuable book because it repositions the idea of customer service. It’s not just something that you should provide or must provide to succeed, but rather something you need to provide with a commitment to improving the customer experience with every interaction. Solis draws on a number of global examples … to illustrate exactly why the customer experience is key to business success, and he offers plenty of practical advice on how processes and systems can be redesigned to place the customer experience at the center of the entire business.” — Dylan Kissane, content manager, DOZ
On Amazon
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