via A Person You Should Know

Digital Anthropologist. Analyst, Altimeter Group. Author, X: The Experience When Business Meets Design and What’s The Future Of Business.

Believes no one will remember your failures, but everyone will remember your success.

Thinks true influence is the ability to cause effect or change behavior and that too often we measure our influence by the wrong metrics.

“To succeed in the business of the future, we have to become the very people we’re trying to reach.”

Believes ideas don’t count until you can demonstrate relevance, engagement and momentum.

Thinks we are living in an era of Digital Darwinism during which society and technology are evolving faster than our ability to adapt.

“Information overload is a symptom of our desire to not focus on what’s important. It is a choice.”

Believes consumers are becoming too sophisticated for gimmicks and trends.

Thinks a marketer’s top priority should be to understand their audience.

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