Alan E. Young discusses the importance of focusing on consumer interests and psychographics rather than demographics. In his eye-opening article, Young also discusses the significance of Generation-C coined by Brian Solis.
Back in 2012 digital luminary Brian Solis coined the term ‘Generation C: The Connected Customer.’ It is the disruption of technology that has lead to Generation C. Not only are Millennials using their devices to shop and buy but almost every businessperson is also connected as are an increasing number of older, over-40 individuals.
Picture is worth a thousand C-Gens with play money/