According to a recent SmartFocus webinar by industry analyst and digital guru, Brian Solis, “It is about people. The more we can study who they are, what they like and they don’t like, the better we can build personal journeys that matter.”

A new SmartFocus eBook, ‘Creating Truly Personal Omni-Channel Customer Experiences’, explains how to build those journeys and develop an omni-channel marketing strategy that appeals to each and every customer and prospect in the way that works for them. The eBook includes exclusive video insights from Brian Solis, and covers subjects such as:

– What is omni-channel marketing and why is it important?

– Being human and staying tech savvy

– Social media and the moments of truth

– Why email marketing is more important than ever

– Using your customer date to create meaningful experiences that matter

– Getting started with omni-channel marketing

Download the eBook for free… at Smart Focus.