In Business2Community, Vasil Azarov shared the insights of 13 experts to help strategists succeed in 2015. Brian Solis rang in at number three on the list.

Invest in Your Social Capital, Not Social Media

We often misinterpret the true value of social media. It is not about ‘likes,’ followers, comments or even money.

It is all about relationships and people and the value they take away with each engagement. It’s how they feel and what they think when they’re with you and when you’re not around. That’s why none of this is about business to consumer or business to business.

It comes down to people to people (P2P)…you and me.

Read the ideas from the other 12 experts here.