Earlier this year, I was asked to write the foreword for a new book focused on experience marketing and CX. The opportunity appeared while I was in the throes of researching and writing my (not yet announced) book. As hard as it was to pull away from it, I must admit that it was a welcome distraction. So, I stopped what I was doing and read the manuscript for Connect: How to Use Data and Experience Marketing to Create…
USA TODAY: Lyft looks to lift from Uber controversy
USA TODAY’s Jefferson Graham interviewed Brian Solis to get his views on whether #UBERGATE would give Lyft a lift. Brian explained that while Uber projects itself as an aggressive, combative force to take on taxi unions and city governments in making its alternative service available, Lyft is “super friendly and warming” in its approach, says Brian Solis, an analyst with the Altimeter Group. It won’t catch up to Uber, which is valued at $30 billion, but it will get it…
Bloomberg: Uber May Need Adult Supervision as Controversy Builds
Serena Saito at Bloomberg is taking a unique point of view on the #UBERGATE controversy by looking into the pros and cons of UBER hiring a senior executive such as Facebook’s Sheryl Sandberg or Google’s Eric Schmidt. Saito contacted Shawn Carolan, a partner at Menlo Ventures, Paolo Parigi, an assistant professor in sociology at Stanford University, as well as Brian Solis. “Uber has earned some frat culture publicity, and could benefit from hiring a woman on the board or an…
CNBC: Uber’s PR missteps aren’t hurting business … yet
David Paul Morris | Bloomberg | Getty Images CNBC’s Cadie Thompson went behind the emotionally charged #UBERGATE to understand the effect of senior vice president Emil Michael’s gaffe about “digging up dirt” on journalists with an opposing point of view. Thompson interviewed a series of experts tracking the situation including Brian Solis. Here’s an excerpt… Uber is in hot water with the media again, and it could be a tipping point of sorts for the company. The ride-sharing app’s latest…
The Top 100 Entrepreneur Blogs
BrianSolis.com comes in at number 27! Via Jerry Cox, write for The New York Times. See the full list here.
TheStreet: Kim Kardashian Didn’t Break the Internet, But She Did Set a New Benchmark
Jenn Van Grove writing for TheStreet set out to understand the economic impact of Kim Kardashian’s now infamous Paper magazine cover. To do so, Van Grove also needed to make sense of media and popular culture to find the reasons behind the stunt. To do so, she spoke with digital analyst and anthropologist Brian Solis who shared his unfiltered thoughts on the subject. The article is now live here. “You know we live on planet earth when #CometLanding and #KimKardashian…
Spotify, Taylor Swift and The Music Industry’s Missed Opportunity
Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. If you have any connection to the music biz, it’s been hard to ignore story after story of the pull out of Taylor Swift’s catalog from Spotify. As a music publisher, I have to say that I too share all of the frustrations that both Swift and Big Machine’s, Scott Borchetta have with the bad royalty structure that exists with regard to streaming…
BizBash: Brian Solis on the Future of Events in a Connected Society
Brian Solis, a digital analyst and futurist, delivered the keynote address at the annual Elevate New York conference organized by BizBash and Eventbrite for event strategists. The BizBash editorial team covered the event and just published a summary of Brian’s presentation (video below). As the BizBash team surmised, Brian believes that event and meeting professionals are primed to become experience architects and, when it comes to technology, shouldn’t think digital first, but rather experience first. From BizBash: The rapid rate…
Business Insider: The 30 Best People In Advertising To Follow On Twitter
Business Insider’s Lara O’Reilly assembled a must-follow list of the 30 best people in advertising to follow on Twitter. Brian Solis came in at number 24. Here’s an excerpt: Almost every major brand harnesses Twitter to share news and build up a dialog with their customers. But, surprisingly, very few of the people behind those brands — the marketing teams, agency executives and creators of the tech that power digital advertising — use Twitter in the same way for themselves….
Digital Transformation is About Empathy First and Technology Second
Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future of everything along with it. Many of you already follow some of the most notable trends disrupting markets today and I know you’re devising new strategies as a result in order to compete in these ever shifting markets. – Real Time – Social Media- Mobile – Sharing Economy – Peer-to-Peer Economy – Maker Economy – Internet of Things – Crowd…
