Studying the impact of innovation on business and society

Month: September, 2014

Digital Influencer Marketing for Brands

Digital Influencer Marketing for Brands

Marketo and Column Five created a useful infographic designed to help brands appreciate and plug into the world of digital influence. The infographic references Brian Solis’ report on digital influence, most notably the 3 “Rs” of Reach, Relevance and Resonance. Marketo also lists Brian as one of the top 8 digital influencers most retweeted by digital marketers.  

NMX: What’s the Future of Business #WTF

NMX: What’s the Future of Business #WTF

NMX (New Media Expo) interviewed Brian Solis about his latest book, What’s the Future of Business: Changing the way companies create experiences. NMX: “How many books have you written?” Include all formats: e-books / Digital downloads / Kindle and the old fashioned physical books – the ones I love where I can turn the pages and smell the freshly printed book off the shelf. @BrianSolis: This is something that I still can’t believe actually. It all traces back to Now…

Five Trends Shaping the Future of Work

Five Trends Shaping the Future of Work

Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years….

The Economist: What is Social Business?

From The Economist Intelligence Unit The Economist asks, “What is social business?” Brian Solis, Principal analyst at Altimeter Group, offers an answer. In an interview with Frieda Klotz, deputy editor at The Economist Intelligence Unit, Brian discusses the transformative nature of social business. Frieda Klotz: How will the role of a social business leader change over the next two years? Brian Solis: Let me start by saying this: the difference between social business and social media is very profound. I say that because…

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