John Twohig recently wrote about the importance of businesses becoming social. He wondered, “How should the word ‘Social’ be featured in an overall business strategy?
Social Business as defined by Brian Solis is a philosophy for the entire business.
“Social Business is a philosophy, a way of business where social technologies supported by new approaches facilitate a more open, engaged, collaborative foundation for how we work.” So said Brian Solis in a recent post. Use the word “social” in front of the words media, channels, platforms and it is just an adjective, he argues. Is he right? Damned right he is…
Read the full article here.
Hi Brian, thank you for linking to my post, which quoted your post liberally. In Ireland business is struggling with the disruption that “Social” is causing. In turn as market leaders The Ahain Group, of which I am a founder, is educating the market which is a difficult position to be in but we will soldier on….
Best Regards
John
Cheers!