Bloomberg’s Serena Saitto continues to follow the story of how Uber and Lyft not only compete for the right to compete but also how they each significantly develop their respective markets.

Once again, Saitto sought perspective from Digital Analyst Brian Solis. At the heart of growth of course are customers who drive demand. At the same time, supply has to scale as well. This adds an additional dimension of competition in that Uber, Lyft and the like must now also vie for drivers.

Here’s an excerpt of Brian’s discussion with Serena:

“The demand for transportation is big enough for the two companies to co-exist and thrive,” said Brian Solis, an analyst at Altimeter Group, a San Mateo, California-based research firm.

“They have different opportunities based on different kinds of clientele,” Solis said. “Uber is aimed at professional users, who are willing to pay a premium for a high-level service, while Lyft’s competitive pricing caters to those seeking an alternative.”

Read the full article here.